What Is Entertaiment?


Entertaiment is a broad term that encompasses many types of activities. The word entertains comes from the Latin intertenere, a form of the Indo-European root ten, meaning “to hold inside.” It can be a form of art, culture or any activity that provides pleasure or enjoyment. In the context of business, entertainment includes any activity that increases the customer’s perception of value or enhances their satisfaction with an organization’s product or service.

What is considered as a form of entertainment by one group may be viewed as work by another. Hence, it is important to understand the different perceptions of the term.